Year: 2023

24^th November 2023

Diagnosis is complex and greatly affects a patient’s treatment journey. Imagine a healthcare journey where patients swiftly move from suspected to confirmed diagnosis, reaping the benefits of early diagnosis and minimal misdiagnoses, where barriers to access no longer exist. This vision is at the heart of Axios International’s groundbreaking intervention, “Access to Diagnosis Solutions.”

Access to Diagnosis Solutions: Navigating the Patient Diagnosis Journey

Diagnosis in the medical world is correctly identifying a problem a patient is suffering from. Access to diagnosis solutions is important for smooth and timely patient recovery.  When an individual suspects a medical condition, their path to diagnosis and treatment often compares to a maze of challenges. However, it is important to remember that Access to Diagnosis is just the first step in the 360-degree support that a patient needs during their entire treatment journey. Patients with access to solutions that detect and identify health issues, minimizing misdiagnoses, can better navigate the journey to receive the right support for timely recovery. ​Lack of awareness about diseases, delays in sharing diagnosis information with primary care physicians, complicated referral processes, and financial barriers can create challenging obstacles that increase the time taken to identify a disease before it has progressed too far.

As an example of a lung cancer scenario drawn up by Axios International of diseases like lung cancer, late diagnosis is a grave concern. Analyzing the situation, Axios International notes that many patients only receive a diagnosis when the disease has already advanced, making successful treatment less likely. The period from diagnosis to treatment initiation can stretch beyond six months, causing significant complications. This issue also extends to patients with Neuroendocrine tumors (NET), where more than 80% of cases are initially misdiagnosed, and high treatment costs are a major burden.

To address these challenges, Axios partners with multi-stakeholders, healthcare providers, hospitals, and other players in the scope of healthcare to create programs to shorten both the diagnosis timeline and the duration between identifying the health issue and the start of treatment.

Axios International’s Access to Diagnosis Solutions are designed to support short- and long-term patient and healthcare system needs. Short-term needs enhance patient access to fast and confirmed diagnosis, and this involves identifying problems with affordability and promoting quicker and easier access to necessary treatments.​ Long-term needs focus on barriers in the healthcare system through increased awareness of specific, rare, and chronic diseases among patients and through combined efforts with healthcare professionals. The more people are aware of possible health issues through awareness, the easier it is to ensure a smooth patient journey from start to end. 

Educating People about Diseases

Awareness is the first step to early diagnosis. By understanding diseases and their diagnosis and treatment, individuals will have the right knowledge to seek early diagnosis and immediate treatment. Targeted disease awareness campaigns are strategic initiatives to inform and educate specific groups or communities about a particular health condition. These campaigns are designed with lots of thought and detail and shared with communities to guarantee that information reaches the intended audience effectively. 

Axios follows two models to educate people – one through awareness campaigns and the second through a targeted reach to the patient. Axios holds disease awareness campaigns to educate the public, patients, and caregivers, with the support of healthcare providers.  We ensure our campaigns communicate the facts about the disease, its symptoms, risk factors, and available preventive measures and treatments. We also reach out to patients individually to understand their needs and develop personalized educational plans for them.

Benefits of Disease Awareness Initiatives

One of the primary goals of these campaigns is to promote early detection. Educating communities about the signs and symptoms of specific diseases makes individuals more likely to seek medical attention at the first hint of a problem.

In some cases, diseases are associated with social stigma. Targeted disease awareness campaigns work to eliminate myths and misconceptions, reducing the stigma and discrimination often faced by affected individuals.

In essence, targeted disease awareness campaigns give control to communities by providing them with the knowledge and tools they need to make informed decisions about their health. By understanding the disease better, individuals can take control of their well-being and access the care and support they require.

Financial Assistance for Patients 

We all know that healthcare can be financially burdensome. Diagnosis tests are only the beginning. From the start, some patients worry about the type of treatment cost and support they may not be able to receive and delay the diagnosis. Thus, the costs associated with diagnostic tests can be a significant barrier to healthcare access, often leading to multiple challenges. Enabling patients, therefore, in their patient journey is key.

Financial constraints can lead to patients delaying or not undertaking diagnostic tests. These worries about paying for diagnostic tests can also add emotional stress to individuals already dealing with health concerns. Lastly, patients may not fully stick to recommended diagnostic testing steps when they are concerned about the costs involved. This can lead to incomplete or inaccurate medical assessments.

Financial Support by Axios International-Partnered PAPs

With the partnership of stakeholders, Axios financially supports patients for diagnostic tests through its Patient Assistance Programs (PAPs), ensuring patients can access the care they need when needed. 

We make sure that patients are fully aware of the support available to them, how it works, and any associated terms and conditions. Transparency builds trust and empowers patients to make informed decisions about their healthcare.

Journey Management 

Navigating the healthcare system can be overwhelming. Specialist referrals, test results, and payments – it’s a lot to juggle when you’re already dealing with health concerns. However, patients must have support throughout their journey, even if the disease was detected early. Axios International is a guide and a support system, helping patients smoothly manage their journey from referrals to understanding results and supporting the patient financially as per their need for tests. It’s a patient-centric approach, putting the needs and concerns of patients at the forefront. 

One of Axios International’s key strategies is to create a network of support for patients. By engaging healthcare professionals and medical societies, we assemble a dedicated team focused on increasing the rate of early patient diagnosis for a more effective and timely treatment journey.

Transcending Barriers to Early Diagnosis

Sometimes, transport, distance, and location barriers can block your path to a diagnosis. Transportation issues, for instance, can make it difficult to reach a healthcare facility. Not everyone lives near a healthcare facility or has the means to travel for medical check-ups. Axios International takes the initiative to organize screening events and interventions, making the process more accessible for everyone. Screening events and interventions bridge this gap by directly bringing healthcare professionals and services to the communities that need them most. Instead of you going to a diagnosis facility, the diagnosis process is brought to your doorstep.

For example, screening events are proactive in nature. They are designed to detect health issues at an early stage when treatment is often more effective. Many individuals are not aware of the health risks they face. These screening events and interventions often include educational parts that inform communities about the importance of regular check-ups, recognizing symptoms, and maintaining a healthy lifestyle. By raising disease awareness, these initiatives give patients the power to take control of their health and seek medical assistance when necessary.

We design these organized activities to identify health issues early on and provide assistance, particularly for those who might face barriers in accessing healthcare. You don’t have to overcome these barriers alone; Axios patient care liaisons and access specialists are your partners in health.

The Impact and Benefits of Access to Diagnosis Solutions

Improving access to timely diagnosis is not just crucial for patients; it has a far-reaching impact on healthcare outcomes as well. The sooner a condition is diagnosed, the earlier treatment can begin. Early intervention often leads to more effective treatments. In conditions like cancer, where early detection is important, a patient’s chances of recovery can dramatically increase.

Overall, this type of patient-centric approach aims to provide compassionate and individualized care. We enable better communication between patients and healthcare providers and encourage patients to participate in informed decision-making regarding their treatment. Understanding the situation and the treatment plan helps patients to manage their emotional well-being.

On the other hand, this improved access to diagnoses prevents patients from reaching advanced stages of diseases, thereby, reducing the burden on the healthcare system. Fewer complications mean fewer emergency admissions and specialized care requirements. A healthcare system that emphasizes timely diagnoses can allocate its resources more efficiently, focusing on early interventions and preventive care.

Considering the above benefits to the healthcare ecosystem, Axios International has created a significant impact through Access to Diagnosis Solutions. Thanks to these interventions in the UAE, among many other countries that Axios operates, lung cancer, Hepatitis C, and rare diseases patients are increasingly aware of the solutions. Pulmonologists and oncologists actively engage with patients, creating greater disease awareness.

Similarly, in the case of Neuroendocrine tumors (NET), Axios International’s program has made a remarkable difference. By improving disease awareness and shortening the time to confirm diagnosis, more patients now have a fighting chance against this challenging disease.

In a world where early diagnosis and prompt treatment are essential, Axios International is pivotal in simplifying the patient’s treatment journey. By addressing barriers, increasing awareness, and offering unwavering support, they are transforming healthcare outcomes and ensuring that more patients receive the timely care they deserve.

The journey to early diagnosis and efficient treatment can be significantly enhanced with Axios International’s Access to Diagnosis Solutions. Physicians, nurses, and other healthcare professionals and patients and their caregivers have benefitted from this transformative approach that helps reach a confirmed diagnosis faster, minimizes incorrect diagnoses, and smoothly completes the patient journey. It’s not just about timely diagnoses; it’s about better personal health outcomes and a healthier healthcare system.

With Axios’ specialized solutions to improve early diagnosis and its consequent advantages, the healthcare ecosystem is one step closer to building a future that leaves no patient neglected. 

27th October 2023

In today’s digital era, healthcare solutions have the immense potential to transform patient care and empower individuals to take charge of their health and well-being. However, going beyond technical capabilities and embracing a holistic approach is important to create impactful and successful digital health tools.  

This is where the power of behavioral design and gamification comes into play. By incorporating these principles into healthcare solutions, such as apps and wearables, we can design patient-centric experiences that prioritize health and well-being. 

The World Health Organization (WHO) defines health as “a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.” It emphasizes the importance of addressing the broader aspects of well-being, encompassing mental, emotional, and social dimensions alongside physical health. In the context of digital health solutions, this holistic approach is crucial to ensure that patients receive comprehensive support and are motivated to engage with the tools we provide on a long-term basis. 

Behavioral design offers a valuable framework for understanding and addressing the multi-faceted aspects of patient well-being. By delving into patients’ motivations, preferences, and values, we can create digital health tools that resonate with their unique needs and aspirations.  

Gamification also plays a significant role in promoting overall well-being through digital health solutions. By infusing elements of play, competition, and achievement into the user experience, gamification makes the journey toward better health and well-being more enjoyable and engaging.  

How behavioral design and gamification assists healthcare solutions

Digital health solutions incorporating behavioral design and gamification can address the broader determinants of health and well-being. They can help individuals make positive lifestyle changes, manage chronic conditions, enhance mental resilience, and build supportive social networks. By focusing on the complete well-being of patients, these solutions go beyond treating symptoms or diseases, empowering individuals to lead healthier, happier lives. 

Furthermore, the success of patient-centric digital health tools relies on their ability to provide personalized experiences that cater to individuals’ unique needs and preferences. Personalization is essential for achieving the desired outcomes and sustaining patient engagement. By leveraging user data and preferences, digital health solutions can offer tailored recommendations, adaptive interventions, and relevant content that resonates with each individual’s specific well-being goals. 

Collaboration between healthcare providers, designers, and technology experts is vital to designing effective and impactful digital health solutions. Combining medical expertise with behavioral design principles and gamification strategies can create patient-centric experiences prioritizing overall well-being and bridging the gap between healthcare and technology. These solutions empower individuals to actively participate in their health and well-being journey, fostering engagement, motivation, and sustainable behavior change. 

In collaboration with our digital technology partners, Axios International is continuously developing a robust infrastructure to analyze programs, patient data, and behaviors. This innovative approach is geared towards leveraging technology with the aim of enhancing the overall experience for patients who are part of Axios-supported programs. Our incorporation of gamification and behavioral design elements sets us apart in the digital ecosystem, which promises to transform the patient experience into an enjoyable, personalized, and highly tailored journey that caters to each individual’s unique needs and circumstances. 

16th October 2023

In a world where technology touches every aspect of our lives, Digital Healthcare Access is no exception. The digital age has brought revolutionary changes, making healthcare more accessible and efficient. 

While we understand the vital role digital solutions play in improving healthcare outcomes, we also recognize that the essence of healthcare lies in the human touch, compassion, and empathy that define the patient-caregiver relationship. At Axios International, we believe in redefining healthcare by striking the perfect balance between cutting-edge digital access and the warmth of human interaction. In this article, we want to share our journey of harmonizing these two crucial elements to reshape the future of healthcare.

The Importance of Connecting Digital Healthcare with the Human Touch

We’ve witnessed the transformative power of technology in healthcare. It enables patients to connect with healthcare providers remotely, breaking geographical barriers. Telemedicine, wearable health devices, and health apps powered through essential digital health technologies like machine language (ML) and artificial intelligence (AI) empower individuals to manage their health proactively. 

Research conducted on cancer patients who did not have access to healthcare due to the high cost of medicine and shortage of specialized doctors showed a significant number of patients in contact with physicians who would regularly assess their progress and check up on their medication and side effects over the phone were alive at the end of the study in comparison to those who were not in contact with a physician. Such research supports the idea that technology can enhance healthcare outcomes, streamline processes, and boost patient engagement to the extent of supporting patients to live longer. 

However, we’ve also seen the pitfalls of technology-centric healthcare. The absence of human touch can lead to a sense of isolation where patients feel distant from the care they receive. Patients may desire reassuring face-to-face interactions with healthcare professionals. Moreover, not everyone has equal access to digital tools, potentially creating gaps in healthcare. That’s where Axios International comes into play, acting as an enabler of digital healthcare access without compromising on the human connection that patients hope for. 

How Axios International Improves Digital Healthcare Utilizing Human Touch

We bring quality care to local communities, overcoming the barriers of time and effort that patients often face when accessing healthcare. This mobile healthcare approach ensures that patients receive the care they need, where they need it.

At Axios International, as firm believers in using technology to enhance healthcare access, we’ve never lost sight of the importance of human connection. Our commitment to providing healthcare with warmth and familiarity sets us apart in the industry. 

Axios International’s strategy involves partnering and collaborating with large digital companies and tech firms with innovative concepts to make space for high levels of interaction and engagement to support patients throughout their treatment journey. We’ve achieved this through innovative services and interventions like Axios+ and Axios Remote Care Solutions.

Axios+ 

At the heart of Axios International’s mission to balance digital healthcare access with the human touch is Axios+. This isn’t just a digital platform; it’s an ecosystem designed to transform healthcare access. This comprehensive solution by Axios International aims to make quality healthcare accessible to everyone, regardless of location or economic status. Axios+ makes the maximum use of technology to create a smooth connection between patients, healthcare providers, and the broader healthcare stakeholders. 

Axios+ has already made a significant impact, being established in 22 countries and benefiting over 14,500 patients in 90 programs. Over 3,140 physicians and 1,155 referring hospitals have embraced Axios+, and its impact is life-changing. Recent case studies show that Axios+ has reduced treatment initiation times by up to 52%, allowing healthcare professionals to allocate more time to patient care, ultimately improving access to treatment.

MyHealth is another central solution of Axios+, designed to provide patients with a clear overview of their healthcare journey. It allows individuals to actively participate in their care actively, promoting a sense of control and participation. This digital solution connects patients with their healthcare data, enhancing their overall recovery experience. As it allows the exchange of critical health information between patients and healthcare providers, it ensures that the human touch is maintained throughout the digital healthcare experience.

MyPatients for Physicians

MyPatients for Physicians is another key digital solution within the Axios+ ecosystem that focuses on patient management for physicians to manage all their patient-related information under one roof. It bridges the gap between digital and traditional healthcare by offering physicians personalized updates about their patients and their journey in Axios programs. This solution caters to a wide range of individuals, ensuring that patients receive the attention and care they need in a personalized manner. 

MyPharmacy for Pharmacists

MyPharmacy for Pharmacists improves pharmacy services within the Axios+ ecosystem, making sure that managing any medicine-related need is seamless and patient-centered. This digital solution organizes the process of receiving and managing medications, reducing the burden on patients while maintaining the human connection in pharmaceutical care. By simplifying this aspect of healthcare, Axios International enhances patient experiences and minimizes disruptions to their lives.

Axios+ also comprises additional platforms dedicated to Distributors, Laboratories, NGO partners, and Pharma Sponsors, creating a fully connected ecosystem enabling patients to be supported and cared for throughout their treatment journey. 

While Axios+ represents a significant leap in balancing digital healthcare access and the human touch, Axios International goes even further with its Remote Care services. 

Remote Care

Remote Care is a complete approach to healthcare delivery. Telehealth, which is a part of remote care, makes full use of technology to provide medical services and support to patients outside of traditional healthcare settings. It includes a wide range of services, from consultations with healthcare professionals to monitoring chronic conditions, conducting diagnostic tests, and even delivering treatments—all without the need for physical visits to hospitals. 

Remote care isn’t just about convenience; it’s a necessity. Remote care benefits all stakeholders involved. In today’s fast-paced world, remote care offers a safe, convenient, and effective way for patients to receive the care they need. Patients experience improved convenience, reduced travel time, and a higher quality of care. Healthcare providers can extend their reach and provide more personalized care. Additionally, the burden on healthcare facilities is reduced, allowing them to allocate resources more efficiently.

Remote Care with Axios International 

Axios International’s Remote Care solutions are designed to bring quality healthcare including medication, directly to patients’ doorsteps, overcoming barriers of time and effort that patients would otherwise face when seeking medical attention. This approach ensures that the human touch is integrated into every aspect of care, even when patients are not physically present in a clinic or hospital. 

We understand that patients require care in the comfort of their homes or local communities, and we’ve developed a range of services to meet these needs. These services were extremely helpful during the COVID-19 pandemic and made available to as many people as possible. Amidst crisis or conflict, Axios International is keen on making sure that the majority of people can continue or start their treatment as required.

Considering these benefits, we offer an all-round package of remote care services aimed at improving the results of patient health conditions and enhancing their overall quality of life without letting go of the human connection. The human touch in healthcare extends beyond the physical aspects of care; it includes empathy, understanding, and the personal connection between healthcare providers and patients. We understand that the human touch is an irreplaceable element of quality care and have made it a vital part of our Remote Care solutions.

Personalized Nursing Care

Our licensed and registered nurses provide high-quality care tailored to the patient’s specific needs. This personalized approach ensures that patients receive the right care, in the right place, and at the right time.

Screening and Diagnostic Monitoring

We offer innovative diagnostic tests at home, reducing the time needed for diagnosis and speeding up the beginning of treatment. This not only improves patient outcomes but also reduces the anxiety associated with waiting for test results, ensuring that patients feel cared for even when they are not in a clinical setting.

Rehabilitation and Physical Therapy

Our remote rehabilitation and physiotherapy services help patients regain their physical abilities and improve their quality of life. This is particularly important for individuals recovering from injuries or surgeries. This approach bridges the gap between technology-driven care and the personal connection that is so vital in the healing process.

Weight Management and Nutrition Counseling

We take a holistic approach to healthcare, addressing not only medical needs but also lifestyle factors. Our personalized dietary guidance, developed by licensed nutritionists, helps patients improve their overall health and well-being. This human-centered approach develops a sense of partnership between patients and their healthcare providers.

Mobile Healthcare

We bring quality care to local communities, overcoming the barriers of time and effort that patients often face when accessing healthcare. This mobile healthcare approach ensures that patients receive the care they need, where they need it.

Behavioural and Life Coaching

Recognizing the importance of mental and emotional well-being, we offer coaching to help patients adopt healthier behaviors and engage actively in their journey toward better health. This service recognizes that healthcare is not just about treating physical conditions but also about supporting patients in their overall well-being.

Key Takeaways

In a rapidly evolving world of digital healthcare, Axios International stands as a sign of innovation and compassion. We understand the power of technology in improving healthcare access and results without forgetting the essence of human connection. Our commitment to effortlessly blending cutting-edge digital healthcare access with the warmth of human interaction reshapes healthcare into a more connected, compassionate, and effective experience. 

Axios International continues to provide more communities across the globe with digital healthcare access through our innovative Axios+ ecosystem and Remote Care solutions, where technology and humanity unite to create a brighter, healthier future. Embrace this balance with us, and together, we can redefine healthcare for the better.

30th August 2023

It is time for healthcare to transcend its traditional boundaries and embark on a new era of patient empowerment and collaboration, where adherence becomes a cornerstone of improved healthcare outcomes. The time for change is now.

Recognizing patients’ continuously evolving needs throughout their healthcare journey holds paramount importance. Mere acknowledgment of these needs falls short, while proactive, efficient, and continuous addressing of these needs is essential to overcome the numerous adherence barriers that hinder patients from accessing essential care. This underscores the urgent need to develop a transformative and all-encompassing solution customized to the broad spectrum of patients’ requirements. Such a solution must be guided by a scientific yet holistic approach to ensure effective development. 

Approach to patient adherence

The holistic approach to access to adherence acknowledges the multifaceted nature of a person’s life. It recognizes that effective treatment compliance requires a comprehensive understanding of the individual and their circumstances. By considering multiple factors based on the different methodologies that impact disease self-management, the holistic approach aims to promote patient-centric care and a personalized support model that helps individuals successfully overcome the barriers to healthcare.

Adherence to treatment is rooted in creating an environment where patients can thrive. By offering adherence to treatment solutions, we can undertake a holistic approach to create an ecosystem that can improve a patient’s life and encapsulate how patients cope with disease from the first signs and symptoms that they experience to throughout their full journey, thereby empowering them with all tools to be able to cope with a lifelong disease. This all-encompassing and thorough method acknowledges the interplay of diverse factors that impact an individual’s capacity to adhere to their healthcare provider’s advice. It extends beyond mere medication adherence and considers the broader environment in which the individual operates. 

Non-adherence to prescribed treatment can lead to suboptimal health outcomes such as disease progression, hospitalization, reduced quality of life, and serious or irreversible complications. Non-adherence increases the burden on health systems at a time when there are ever-greater demands on healthcare resources. A gap in patient adherence to treatment could collapse the healthcare ecosystem; thus, adherence support solutions are critical to achieving optimal medical outcomes.  

The traditional approach within the healthcare system has relied upon a limited range of interventions to foster patient adherence. Typically, patients are warned about the potential consequences of non-adherence, while standardized follow-up consultations are scheduled for the entire patient population. Unfortunately, this one-size-fits-all approach fails to account for individual patients’ unique circumstances and diverse needs. Consequently, billions of dollars are spent on interventions that may only be effective for some or unsustainable patient support programs.  

This emphasizes the need to innovate a multi-layered scientific approach to effectively address the World Health Organization’s (WHO) five dimensions of adherence. WHO defines adherence as “the degree to which the person’s behavior corresponds with the agreed recommendations from a healthcare provider.” It also adds that 80 percent or more adherence rates are typically needed for optimal therapeutic efficacy. But poor adherence to therapy is a significant public health problem, averaging only 50 percent in developed countries and even lower in developing countries. As outlined by WHO in its dimensions, patients’ therapeutic outcomes are affected by factors such as social and economic as well as therapy, disease, patient, and healthcare system-related factors. Therefore, we must draw inspiration from successful strategies that relevant industries, policymakers, regulators, researchers, and entrepreneurs employ to tackle this challenge. Each patient’s journey is unique – equitable, and sustainable. Healthcare access solutions should be designed to address patient adherence challenges in a personalized way.  

Care and treatment extend beyond mere medication. The importance of establishing a patient-centric care ecosystem is more apparent than ever. Embracing a comprehensive, multi-dimensional view of each individual’s journey allows us to delve into their adherence support routines and the fundamental factors shaping their behaviors. This encompasses demographics, lifestyle decisions, and more. 

At Axios International, we look at the patient journey holistically and provide tailored, personalized adherence interventions for each patient because each is different. Adopting an evidence-based approach, our proprietary Patient Needs Assessment Tool (PNAT) customizes services to each patient, thereby increasing adherence, engagement, and program cost-efficiency​. The patient undergoes personal needs assessment using PNAT to determine the support they need, based on which a personalized Patient Support Program (PSP) is developed, resulting in improved medical outcomes.  

Only by utilizing the validated scientific tools to assess and identify the unmet needs of the patients in a customized approach and understanding the variations in patient adherence patterns and individual motivations can healthcare providers customize interventions to address the specific needs of patients who require additional support to maximize their medical benefit. For instance, one patient may discontinue therapy due to intolerable side effects, the inconvenience of doctor visits, and apprehension about being reprimanded for non-adherence. Conversely, another patient with the same diagnosis may frequently skip doses due to a demanding lifestyle, frequent travel, and a lack of comprehension regarding the severity of their condition. Recognizing these nuanced differences is pivotal in devising effective access strategies and solutions that cater to each patient’s needs. To provide care and treatment in the right place at the right time, a broad range of cost-competitive access to adherence solutions, including remote care and other support solutions, can ensure that patients and their families can access care and treatment services where and when they need the most.  

However, interventions alone are insufficient. All stakeholders, including the community, must embrace agility by creating an eco-system that encourages innovation in designing, executing, monitoring, and continuously evolving access solutions based on emerging unmet needs during a patient’s journey. Partnering with access to healthcare providers can also help track the effectiveness of interventions at both the individual and segment levels and help make improvements to enhance success rates. These improvements also necessitate collaboration across functions such as research and development, product development, medical, and patient services, while dedicated resources equipped with specialized skills in communications, technology, data analytics, quality, and compliance facilitate coordinated execution across all channels.  

Healthcare providers must adopt a 360-degree patient support approach to revolutionize patient adherence. By doing so, they can enhance adherence rates, curtail unsustainable practices in healthcare systems, and enhance quality of life by improving patient health and medical outcomes. Achieving this transformation demands the seamless integration of predictive analytics, personalized patient adherence interventions, and agile operational frameworks, all with the primary goal of empowering patients to engage in their healthcare journeys actively. The present moment beckons healthcare to transcend conventional confines and usher in a fresh era of patient empowerment and collaboration, where adherence is a cornerstone of better healthcare results. 

30th May 2023

Understanding a patient’s journey – prior to diagnosis all the way till after treatment – is pivotal to maximizing the potential of novel therapies and patient support services. In today’s world, the healthcare industry is leveraging real-world data to improve medical outcomes and discern this journey. Over the last decade, there has been significant growth in the availability of real-world data sources. However, more accurate data is needed to understand how specific access or patient support interventions affect patients’ health outcomes. Such data is vital for several reasons. It can help doctors make better decisions about a patient’s treatment, help healthcare providers optimize access to their medications and treatments, and help governments or other payers decide how to support the cost of treatment and determine the overall impact. The gathered data interests all stakeholders, and its insights help develop a sustainable healthcare ecosystem centered around patients. 

With 25 years of global experience and local expertise in implementing Patient Assistant Programs (PAPs) and Patient Support Programs (PSPs) to over 9.5 million patients in over 100 countries, Axios International is uniquely positioned to offer specialized solutions to address these challenges through Real World Insights. RWI is significant in identifying critical factors impacting patients’ health outcomes and ensuring that these insights are used to improve healthcare deliveries to support needy patients across emerging markets.   

Bridging the healthcare access gap through Real-World Insights

RWI is the result of the core activities Axios International undertakes. It has been designed to draw learnings from the healthcare access initiatives implemented in over 100 countries and help Axios improve its existing programs to create better patient benefits and contribute towards better access. Through its daily work, Axios has access to insights and understanding of how a patient’s journey should differ from Malaysia to the United Arab Emirates (UAE) to Mexico. This information is analyzed systematically to understand how Axios can improve how it supports patients and, most importantly, contribute to broader access.   

The ability to comprehend these realities stems from the privilege of working closely with patients, their healthcare providers, and other stakeholders in their treatment journey, having developed a clear understanding that >70% of a patient’s journey happens once they leave the clinical settings. This experience allows us to gather insights that are safe and compliant with all privacy standards, such as the General Data Protection Regulation (GDPR) and any local privacy data laws applicable in the countries where Axios programs have been implemented, ensuring a compliant approach. Using the same process, Axios also ensures patients’ boundaries are considered. The focus is on providing data security while expanding patient access and using these insights only to support broader access. With RWI, we can systematically analyze, learn, and improve from our thousands of patient support and assistance programs and help demonstrate the value of the access initiatives.   

Ultimately, Axios International RWI’s scientific and patient-centric approach is to learn and identify potential affordability, care, and treatment accessibility barriers in the patient journey and improve the level of support provided through Axios access initiatives. These barriers can be overcome by understanding how to reach optimal treatment plans that suit the needs of the patients in the space outside the hospital or healthcare facility, increasing the rate of adherence to treatment, and ultimately, reducing the disease burden and strengthening the local healthcare landscape. It also helps shape how healthcare is delivered to patients wherever they are in a pragmatic patient-centric approach. In essence, RWI helps map out the entire patient journey unique to each patient, identify potential barriers, and improve the level of support through access initiatives across emerging markets.   

Space outside the hospital

Working with patients since Axios launched the first anti-retroviral and cancer programs 25 years ago, one unique factor seen in every country is that most of the patients’ journey happens in space outside the hospital or healthcare facility. A patient sees the doctor and spends five or twenty minutes with a physician, depending on where they are in the world, and then goes home. That disease burden, for instance, having multiple treatments throughout the day, remains with the patient, the family, and the caregiver. RWI helps us understand what happens in that space outside the hospital and how to create a more connected healthcare system between the stakeholders to help improve treatment outcomes.  

Axios RWI outcomes from a recent study demonstrate a difference in the impact and duration of treatment of a patient and is an apt example of how the company contributes to shaping broader access. The study shows how the type of intervention done during follow-up may influence the patient’s ability to continue to take treatment; Axios RWI helped us learn that patients who received a phone call with a personalized touch ended up staying on treatment longer compared to digital-only follow-ups via apps or email. In this case, the impact of using digital as an enabler was demonstrated rather than as a tool to replace that human touch.   

Real-world, access-focused insights can aid in identifying the unmet needs of patient populations, improving the overall patient experience. In addition, access-focused data can help facilitate solutions by supporting evidence-based decision-making by all stakeholders involved in the treatment journey – from the patient who experiences the symptom to the doctor that first diagnoses and prescribes treatment to the patient, to the company that manufactures the therapy, to the government that decides how to make the treatment available to that population and develops best-in-class guidelines and policies.   

Enhancing the patient journey, Axios RWI further helps deliver breakthrough insights on the disease evolution, treatment, patients’ perceptions, outcomes, and costs. By creating 360-degree value through data from all stakeholders, RWI supports patients in achieving better health outcomes.   

18 May, 2023

Axios International has undergone a significant transformation since it was established in 1997. From its humble beginnings to its current status as a leading access to healthcare firm, Axios has demonstrated a relentless commitment to change and innovation. The Company’s ever-evolving and unwavering focus on never standing still, the impact of our actions on patients, and the challenges posed by our diverse global workforce make Axios what it is today. 

In 2009, Axios had a distinct organizational structure. It operated like a Professional Services (consultancy) firm with notable service lines and offices in the US, Europe, Africa and Asia. However, over the past 10 years, the organization has undergone a structural overhaul, shifting its focus towards implementation and diversifying its client base and program offerings. 

Between 2012 and 2014, Axios faced a fundamental shift that required us to reassess our direction to evolve while continuing to implement strategies and patient support programs. The company was expanding into the Middle East and had started looking at its access solutions from a 360-degree angle. The company’s contraction necessitated stretching capacities and adapting to new challenges. This period of transformation allowed the company to go beyond the traditional boundaries, encouraging everyone to explore diverse roles and contribute to various departments within the organization.  

#NeverStandingStill: 

One of the most striking aspects of working at Axios is the company’s focus on never standing still and embracing change to always find a solution. This agile approach enables us to implement changes quickly without dwelling on complex bureaucratic procedures. Although challenges and pushback are not uncommon, the pace and open-mindedness of Axios foster a dynamic work environment. 

The philosophy of never standing still also translates into tangible health outcomes for patients. Axios constantly drives change and maintains a patient-centric focus, ensuring treatments remain uninterrupted and patients receive the support they need. Even during the challenging COVID-19 pandemic, Axios employees demonstrated an unwavering commitment, going above and beyond to serve patients by embodying the spirit of “leave no patient behind.” The passion and dedication exhibited by our global workforce had a profound impact during this time, and the organization’s flexibility and adaptability were critical in navigating the crisis. 

Axios is a complex organization because of its geographical footprint and presence in several countries. With 40 different nationalities represented within Axios in 20 different countries, the diverse workforce presents unique opportunities. Effective communication and collaboration across multiple time zones and cultures require a mindful and tailored approach. Understanding and respecting the distinct Axios’ experiences of employees in various locations is crucial, as different regions may have different rhythms, routines, and ways of doing things. Balancing the need for clear communication while adapting messages to suit different audiences remains an ongoing challenge. 

While being at the right place, at the right time, and with the right information is crucial, having the right people is even more important. But when it comes to the right people, skilled access experts from Axios work together with every other stakeholder to enable access for our patients. As an organization, Axios prioritizes growth, embraces change, and remains committed to the well-being of patients. The evolution from a consultancy firm to an implementation-focused entity has reshaped how the company operates and strengthened its impact.  

Axios believes in driving change through a people-first approach; therefore, people management and development are key priorities for Axios. With effective people, operational controls, and administrative and reporting procedures, Axios champions a better working environment by focusing on employee mental health and well-being. 

As we navigate the challenges of a diverse workforce, Axios continues to adapt and thrive, setting new standards for innovation and patient-centricity in the industry. 

15th March 2023

In recent years, digital health technologies have revolutionized how healthcare is delivered, providing patients with access to faster, more efficient, and more convenient care.

From Artificial Intelligence (AI) to Machine Learning (ML) to telemedicine, these technologies can potentially improve patient outcomes, reduce healthcare costs, and increase access to care for people worldwide.

In essence, AI simulates human intelligence and allows to process large amounts of apparently unconnected data by machines, especially computer systems. In healthcare, AI and ML solutions have increasingly become a part of the healthcare ecosystem and are transforming how healthcare is delivered. Also, since healthcare data is often fragmented and is present in various formats, by using AI and machine learning technologies, organizations can connect disparate data to get a more unified picture of the individuals behind the data. Likewise, machine learning is used to help medical professionals care for patients and manage clinical data.

With the help of machine power, we can provide user-centric experiences. Healthcare organizations can find insights faster and more accurately through improved efficiency in operations.

Telemedicine is also being increasingly used to allow doctors to make more data-driven, real-time decisions that may improve the patient experience and health outcomes by enabling them to work more toward virtual care alternatives throughout the care continuum. A case in point is how Covid-19 played a catalytic role in the increasing use of telemedicine during this time.

Predicting health outcomes

Another game-changing use of technology in healthcare is for predicting health outcomes. In medicine, AI is also deployed in predictive analytics to explore patient datasets and forecast the likelihood of certain diseases/disorders, which benefits both the patients and healthcare providers.

Healthcare digitalization can, thus, play an instrumental role in improving accessibility by complementing and even enhancing physical systems. It shifts the focus toward patient-centric care systems and helps healthcare providers make more strategic, informed decisions reaching patients wherever they are to provide better-quality care.

In the patient journey, predictive analysis is instrumental in the healthcare system and our ability to provide tailored comfortable patient care. Thanks to AI and ML, we can anticipate the influx of people, which in turn can support care center decision-makers in allocating the right healthcare staff to the right place at the right time.

With a focus on giving sustainable access to healthcare to patients, Axios International has created a comprehensive suite of digital tools that connect all stakeholders based on more than 25 years of specialized experience designing and managing Patient Support Programs (PSPs). Through the integrated Axios+ ecosystem, all parties communicate, interact, and work together to maximize patient support and health outcomes.

The conceptualization, development, and roll-out of Axios+ digital tools follow a traditional approach that involves a multi-stakeholder collaboration that strives towards a connected ecosystem and patient-centricity. The focus is then shifted to customizing the solution with global know-how to adapt to the local context and ensuring it is adopted across the value chain.

Axios+ aims to improve the medical outcomes of treatment by making it easy for patients to track and manage their therapy while facilitating and expediting the PSP referral process for physicians and the medication dispensing process for pharmacists.
Already, Axios+ has been rolled out in 22 countries and has impacted more than 14,500 patients in 90 programs. Over 3,140 physicians and 1,155 referring hospitals have used Axios+ so far. A recent Axios case study also shows that patients can get treatment up to 52 percent faster, allowing healthcare professionals to spend more time with more patients, eventually increasing their access to treatment.

Considering the healthcare disparities across the different countries regarding access to technology, education, or policies and framework, Axios+ Patient Management System remains the core of the Axios digital ecosystem, bridging patients to healthcare systems by going beyond healthcare facilities. However, multi-stakeholder collaboration is essential for improving access to treatment. All parties involved must want and be ready to transform into digital healthcare and start embracing the change.

As part of its strategy, Axios International already partners and seeks further collaboration with large digital companies and tech disruptors to build interconnectivity and help support patients in fulfilling their treatment journey with the ease and care they need. However, it is essential to note that digital is just an enabler that facilitates high interaction and engagement to support patients. The ecosystem must support and simplify human interactions rather than replace them.

5th January 2023

Where do patients go when they need care and treatment? Or where do patients go after being diagnosed with a chronic disease? Many of us would immediately think of a hospital or a medical facility. However, that can be costly, as it could involve a long wait, and be ineffective. In addition, it places more burden on an already-overtaxed part of the healthcare system that is still reeling from the aftermath of the Covid-19 pandemic.

The pandemic upended the entire health ecosystem. Hospitals had to reassign significant resources, time, and physical space to treat urgent cases. Unfortunately, despite the best efforts by providers, many patients in need of critical care and treatment for chronic diseases were left behind.

A new focus of care outside traditional settings was urgently required to provide access to patients needing post-acute and long-term care. The need of the hour is to develop an ecosystem that brings the necessary multidisciplinary healthcare provisions to the patient instead of bringing the patient to the provider.

Remote care alternatives and the adoption of innovative technology are an ideal combination to ensure adherence to treatment throughout the patient’s journey and deliver healthcare quickly. Solutions, including telehealth, remote patient monitoring (RPM), mobile clinics, and artificial intelligence (AI), will effectively treat patients and provide them with quality care from afar.

Improving the patient journey outside the healthcare facilities

Remote services have proven to provide a safe, convenient, and effective way to serve patients outside the hospital environment. Furthermore, it has also recently seen a rise in demand.

In 2019, Axios designed a cross-regional program spanning the UAE, KSA, and Kuwait. The program utilizes a team of government health agencies, pharmaceutical companies, physicians, pharmacies, and other stakeholders to help overcome the growing burden on traditional health facilities and help close the patient support gap that exists outside the hospital. The solution is centered around remote and at-home care customized to each patient’s needs.

The solution ensures eligible patients receive quality care, and sustainable support from Axios’ experienced, multidisciplinary team of healthcare professionals in the most convenient in a conducive setting, either at home, in a facility, or a combination of the two.

Virtual appointments with physiotherapists and nutritionists, delivery of prescribed treatments directly to a patient’s door, and home visits by a multidisciplinary team of specialists are among the many options continuously emerging to offer higher quality care at a better value for both the patient and the healthcare system.

The program has already proven popular among patients and practitioners. During the past two years, 25,000+ patients have been enrolled in the program, while 2,000+ healthcare practitioners have recommended patients and guided them through their treatment journey. Also, over 4,000 specialty medications have been delivered to about 1,400 patients, offering individuals a new way to continue their prescribed treatment without visiting a hospital or pharmacy.

Over 98 percent of patients that received care at home requested value added services during multidisciplinary team visits. In the UAE alone, over 26,000 different services have been conducted for patients during the past two years. Axios Remote Care services include receiving a full nutrition plan, physiotherapy, diagnostic and vaccination services at home, as well as completing IV drips. Axios Home Care is currently available across many countries in the MENA region, with plans for further expansion.

In the past 25 years, Axios’ has committed to advocating access solutions that strengthen the healthcare system and maximize medical benefits for patients.

Generating further interest, this year at the Dubai International Pharmaceuticals and Technologies Conference and Exhibition (DUPHAT) 2023, Axios is conducting a scientific program on ‘The Impact of Access on Healthcare Efficiency,’ where Axios will engage and co-create conversations from different perspectives such as regulators, healthcare providers, private companies, societal and patients perspectives that will generate 360-degree point of views aimed at empowering the future of transforming accessibility to healthcare and increasing efficiency.

Photo caption: Axios International congratulates Cliona Brady (seated), Dr.Anas Nofal (left), and Roshel Jayasundera (right) on being promoted to top leadership positions at Axios. Cliona is now the Chief Operating Officer (COO). Anas and Roshel have now been promoted to Managing Partners. Our leaders play an active role in guiding the business by continuing to push boundaries to do what is right and embrace change. Axios wishes them all the best in their new roles!

Axios International, a global healthcare access company, is pleased to announce promotions in its global leadership team to support its strategic business initiatives.

With effect from January 1, 2023, Cliona Brady, Senior Director, Business Services, has been promoted to the position of Chief Operating Officer and will lead the strategic design and operational delivery of a global Business Services function, including Human Resources, Finance, IT, Compliance, Communications, and Corporate Governance. Anas Nofal, Senior Director of Greater Middle East and North Africa, and Roshel Jayasundera, Senior Director, Global Consulting, have both been promoted to the positions of Managing Partners and are responsible for guiding Axios’ strategic direction, developing and implementing organizational goals by managing Axios International’s diverse teams and client relationships worldwide.

Cliona, who joined Axios in 2009, helped restructure the foundation of Axios in the past 10 years and made it where it is today. In her new role, she will provide leadership and management to ensure that the business has effective people, operational controls, and administrative and reporting procedures in place. Anas joined in 2011 and started Axios’ first program in MENA. Today he has successfully developed the business and implemented innovative projects in all of Axios’ healthcare access and adherence programs and significantly expanded its footprint in the Greater Middle East and Africa regions. Roshel joined Axios in 2016 and has been instrumental in overseeing high-performing consulting services globally as well as operational teams in Latin America, Europe, Africa, and Asia.

Dr. Joseph Saba, Chief Executive Officer and Co-Founder of Axios International said, “As the company marked its 25^th anniversary and reached a critical size and footprint, strengthening one of our greatest assets – the Axios family is a priority. Our leaders play an active role in guiding the business by continuing to push boundaries, do what is right and never stand still in embracing change. Anas and Roshel will continue to nurture client and partners relationships roles and grow Axios footprint and impact in their new position as ‘Managing Partners,’ while Cliona will reinforce the internal teams in her role as the new ‘Chief Operating Officer.’ I look forward to continuing to work with them and believe they will be instrumental in successfully leading Axios toward the next 25 years of transforming access to healthcare. With our exceptionally strong senior leadership team in place, we will continue to focus on creating long-term value for our stakeholders, clients, and most importantly, our patients.”

Executive bios and photographs of the top leadership team at Axios are available here click link

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