Enhancing Digital Healthcare Access with Human Touch

By Raphael Itah, Director of Digital Health & Malak Ammar, Head of Business Excellence and New Launches, Greater MENA

16th October 2023

In a world where technology touches every aspect of our lives, Digital Healthcare Access is no exception. The digital age has brought revolutionary changes, making healthcare more accessible and efficient. 

While we understand the vital role digital solutions play in improving healthcare outcomes, we also recognize that the essence of healthcare lies in the human touch, compassion, and empathy that define the patient-caregiver relationship. At Axios International, we believe in redefining healthcare by striking the perfect balance between cutting-edge digital access and the warmth of human interaction. In this article, we want to share our journey of harmonizing these two crucial elements to reshape the future of healthcare.

The Importance of Connecting Digital Healthcare with the Human Touch

We've witnessed the transformative power of technology in healthcare. It enables patients to connect with healthcare providers remotely, breaking geographical barriers. Telemedicine, wearable health devices, and health apps powered through essential digital health technologies like machine language (ML) and artificial intelligence (AI) empower individuals to manage their health proactively. 

Research conducted on cancer patients who did not have access to healthcare due to the high cost of medicine and shortage of specialized doctors showed a significant number of patients in contact with physicians who would regularly assess their progress and check up on their medication and side effects over the phone were alive at the end of the study in comparison to those who were not in contact with a physician. Such research supports the idea that technology can enhance healthcare outcomes, streamline processes, and boost patient engagement to the extent of supporting patients to live longer. 

However, we've also seen the pitfalls of technology-centric healthcare. The absence of human touch can lead to a sense of isolation where patients feel distant from the care they receive. Patients may desire reassuring face-to-face interactions with healthcare professionals. Moreover, not everyone has equal access to digital tools, potentially creating gaps in healthcare. That’s where Axios International comes into play, acting as an enabler of digital healthcare access without compromising on the human connection that patients hope for. 

How Axios International Improves Digital Healthcare Utilizing Human Touch

Digital Healthcare Access at Axios International
Stock Image: A doctor placing their hands on a patient's hands to show comfort.

We bring quality care to local communities, overcoming the barriers of time and effort that patients often face when accessing healthcare. This mobile healthcare approach ensures that patients receive the care they need, where they need it.

At Axios International, as firm believers in using technology to enhance healthcare access, we've never lost sight of the importance of human connection. Our commitment to providing healthcare with warmth and familiarity sets us apart in the industry. 

Axios International's strategy involves partnering and collaborating with large digital companies and tech firms with innovative concepts to make space for high levels of interaction and engagement to support patients throughout their treatment journey. We've achieved this through innovative services and interventions like Axios+ and Axios Remote Care Solutions.


At the heart of Axios International's mission to balance digital healthcare access with the human touch is Axios+. This isn't just a digital platform; it's an ecosystem designed to transform healthcare access. This comprehensive solution by Axios International aims to make quality healthcare accessible to everyone, regardless of location or economic status. Axios+ makes the maximum use of technology to create a smooth connection between patients, healthcare providers, and the broader healthcare stakeholders. 

Axios+ has already made a significant impact, being established in 22 countries and benefiting over 14,500 patients in 90 programs. Over 3,140 physicians and 1,155 referring hospitals have embraced Axios+, and its impact is life-changing. Recent case studies show that Axios+ has reduced treatment initiation times by up to 52%, allowing healthcare professionals to allocate more time to patient care, ultimately improving access to treatment.

MyHealth is another central solution of Axios+, designed to provide patients with a clear overview of their healthcare journey. It allows individuals to actively participate in their care actively, promoting a sense of control and participation. This digital solution connects patients with their healthcare data, enhancing their overall recovery experience. As it allows the exchange of critical health information between patients and healthcare providers, it ensures that the human touch is maintained throughout the digital healthcare experience.

MyPatients for Physicians

MyPatients for Physicians is another key digital solution within the Axios+ ecosystem that focuses on patient management for physicians to manage all their patient-related information under one roof. It bridges the gap between digital and traditional healthcare by offering physicians personalized updates about their patients and their journey in Axios programs. This solution caters to a wide range of individuals, ensuring that patients receive the attention and care they need in a personalized manner. 

MyPharmacy for Pharmacists

MyPharmacy for Pharmacists improves pharmacy services within the Axios+ ecosystem, making sure that managing any medicine-related need is seamless and patient-centered. This digital solution organizes the process of receiving and managing medications, reducing the burden on patients while maintaining the human connection in pharmaceutical care. By simplifying this aspect of healthcare, Axios International enhances patient experiences and minimizes disruptions to their lives.

Axios+ also comprises additional platforms dedicated to Distributors, Laboratories, NGO partners, and Pharma Sponsors, creating a fully connected ecosystem enabling patients to be supported and cared for throughout their treatment journey. 

While Axios+ represents a significant leap in balancing digital healthcare access and the human touch, Axios International goes even further with its Remote Care services. 

Remote Care

Remote Care is a complete approach to healthcare delivery. Telehealth, which is a part of remote care, makes full use of technology to provide medical services and support to patients outside of traditional healthcare settings. It includes a wide range of services, from consultations with healthcare professionals to monitoring chronic conditions, conducting diagnostic tests, and even delivering treatments—all without the need for physical visits to hospitals. 

Remote care isn't just about convenience; it's a necessity. Remote care benefits all stakeholders involved. In today's fast-paced world, remote care offers a safe, convenient, and effective way for patients to receive the care they need. Patients experience improved convenience, reduced travel time, and a higher quality of care. Healthcare providers can extend their reach and provide more personalized care. Additionally, the burden on healthcare facilities is reduced, allowing them to allocate resources more efficiently.

Digital Healthcare Access at Axios International
Stock Image: Medicine doctor with stethoscope and network connection interface screen on hospital background.

Remote Care with Axios International 

Axios International's Remote Care solutions are designed to bring quality healthcare including medication, directly to patients' doorsteps, overcoming barriers of time and effort that patients would otherwise face when seeking medical attention. This approach ensures that the human touch is integrated into every aspect of care, even when patients are not physically present in a clinic or hospital. 

We understand that patients require care in the comfort of their homes or local communities, and we've developed a range of services to meet these needs. These services were extremely helpful during the COVID-19 pandemic and made available to as many people as possible. Amidst crisis or conflict, Axios International is keen on making sure that the majority of people can continue or start their treatment as required.

Considering these benefits, we offer an all-round package of remote care services aimed at improving the results of patient health conditions and enhancing their overall quality of life without letting go of the human connection. The human touch in healthcare extends beyond the physical aspects of care; it includes empathy, understanding, and the personal connection between healthcare providers and patients. We understand that the human touch is an irreplaceable element of quality care and have made it a vital part of our Remote Care solutions.

Personalized Nursing Care

Our licensed and registered nurses provide high-quality care tailored to the patient's specific needs. This personalized approach ensures that patients receive the right care, in the right place, and at the right time.

Screening and Diagnostic Monitoring

We offer innovative diagnostic tests at home, reducing the time needed for diagnosis and speeding up the beginning of treatment. This not only improves patient outcomes but also reduces the anxiety associated with waiting for test results, ensuring that patients feel cared for even when they are not in a clinical setting.

Rehabilitation and Physical Therapy

Our remote rehabilitation and physiotherapy services help patients regain their physical abilities and improve their quality of life. This is particularly important for individuals recovering from injuries or surgeries. This approach bridges the gap between technology-driven care and the personal connection that is so vital in the healing process.

Stock Image: A young doctor in a nursing home checking the blood pressure of an elderly age male with crutches.

Weight Management and Nutrition Counseling

We take a holistic approach to healthcare, addressing not only medical needs but also lifestyle factors. Our personalized dietary guidance, developed by licensed nutritionists, helps patients improve their overall health and well-being. This human-centered approach develops a sense of partnership between patients and their healthcare providers.

Mobile Healthcare

We bring quality care to local communities, overcoming the barriers of time and effort that patients often face when accessing healthcare. This mobile healthcare approach ensures that patients receive the care they need, where they need it.

Behavioural and Life Coaching

Recognizing the importance of mental and emotional well-being, we offer coaching to help patients adopt healthier behaviors and engage actively in their journey toward better health. This service recognizes that healthcare is not just about treating physical conditions but also about supporting patients in their overall well-being.

Key Takeaways

In a rapidly evolving world of digital healthcare, Axios International stands as a sign of innovation and compassion. We understand the power of technology in improving healthcare access and results without forgetting the essence of human connection. Our commitment to effortlessly blending cutting-edge digital healthcare access with the warmth of human interaction reshapes healthcare into a more connected, compassionate, and effective experience. 

Axios International continues to provide more communities across the globe with digital healthcare access through our innovative Axios+ ecosystem and Remote Care solutions, where technology and humanity unite to create a brighter, healthier future. Embrace this balance with us, and together, we can redefine healthcare for the better.