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Growing demand combined with ever increasing costs for healthcare are requiring a radical re-think of top-down models of state-provided healthcare to ensure sustainability. Reimbursement-focused efforts must be coupled with new solutions for non-reimbursed populations – such as cost sharing models – that are capable of improving both patient access and business results. Segmenting the full market, not just rich vs. poor, and delivering solutions to each segment, is critical to reaching market potential in these countries.

Patient Education and Adherence Initiatives

Adherence is rooted in creating an environment where patients can thrive.  Axios aims to create and sustain a foundation for treatment success through a multi-layered, personalized approach to address the many dimensions of adherence. Starting with a personalized needs assessment, we provide a range of services to support and optimize adherence throughout the patient journey, including call centers, diagnostic support and counseling initiatives, as well as disease management programs, among others. 

Creative Access Strategies Design and Implementation

There is a large middle segment of the population in emerging markets that cannot afford full price medications, is not fully reimbursed, or does not qualify for humanitarian donations. This “middle-ground” vacuum is a potential customer base that is capable of generating relevant sales – this is where Axios’ Creative Access Strategies (CAS) can help. Axios specializes in the design and implementation of market access strategies – such as partial payment programs and alternative financing models – to increase market reach by removing financial barriers while maintaining price.

Direct Distribution Platforms

In markets with limited to no existing commercial presence or distribution network, Axios’ direct distribution approach allows manufacturers to minimize investment until market viability is determined. We make this possible by establishing regional distribution hubs and coordinating delivery directly to the institution. As patient numbers increase, this model allows manufacturers to then make more informed market investment decisions.

Pricing Strategies 

Axios utilizes its proprietary methodologies to assess market reality and real product value in self-pay markets in order to identify and recommend locally-relevant and sustainable pricing strategies. Axios’ pricing approach is unique in that it considers a comprehensive range of market dynamic factors that could impact market potential and marketing effectiveness – including both ability to pay and willingness to pay and prescribe.